Make more money with your blog by Francis K. Kamau

This article is for those of us who at least have a blog, if you do not have a blog already, please visit http://makeblogforprofit.blogspot.com/ and get tips of how you can start your own blog. It will take you 15 minutes to set one up. If you don't have anything to sell in your blog, these two sites http://cashmoneylink.blogspot.com/ and http://ptrptctips.blogspot.com/ will help you in that too

In the world of internet business, getting traffic is an uphill task. Keeping them coming back is even harder. There is a lot of information on how to get traffic to your blog, starting from pay per click to traffic exchange programs but very little information on how to retain them. We are always trying to get more traffic but never trying to keep them coming back for more.

Your blog need to get traffic as well as make them come for more, over and over again. You need what marketers call repeat customers. In marketing is said that repeat customers constitute a big percentage of your sales and advert clicks. With repeat customers you reduce your cost of advertising because your visitors already know your blog and you benefit from the best and free advertising mode in the world, commonly known as word of mouth.

For your blog to accomplish its core objective of driving sales for your products, affiliate programs and Adsense money, you will you need to have a clear purpose or mission. Before designing or adding a new post to your blog, always ask yourself the following question. What is my business, who is my customer, what do my customers value?

Always remember: All successful companies have a mission statement. They stand for something. A mission is like a guardian angel, invisible hand that is always guiding you. Your mission can be written or unwritten; it doesn't matter, but you need to know it by heart.

Your mission written or unwritten should be a) Market oriented: This means that it is for the target market that you want to tap. It should be reassuring the visitors of your commitment to delivering value and meeting their expectations. b) Customer focused: This means that each customer will feel the mission every time they visit the blog. It should appeal to the heart. c) Achievable: A mission is a commitment, it is not some statements to make you feel good but a commitment to something, thus unachievable mission is nothing but a set of words.

The above will make your mission TRUE.

With a TRUE mission on your blog, your viewers will always come back for more and you will get the right traffic for your products. If this doesn't work, then you will surprise all of us.

About the Author

Francis K. Kamau has been in market research for the last 12 years. He has managed market research project for new product development, customer satisfaction, advertisement research among other research projects. He has 5 blogs to his name.

BRANDING YOUR BLOG: THE TEN SUCCESS TIPS by Francis K. Kamau

As a blogger the need for branding is huge. You cannot achieve the desired marketing growth if your lack proper marketing communication. A blog will do just that, it will communicate and help your online marketing. But how do you brand? The following are ten tips on successful branding of your blog.

1. Segment the market: This way you will be able to identify your primary target and develop benefits that will appeal to them. With a segment for your product or your blog, you will be able to specifically target your offering; you will be having a clear picture of who your intended customers are.

2. Know your target: understanding why they are buying from you is a big move that will help you in tailoring your products and designing your blog. Understand what sort of people they are, know their nitty gritty. This can be achieved by using subscription to be able to talk to them as often as you could make it personal

3. Have your unique selling proposition: This will make your offer unique. You will be different from your competition. Differentiate the way you sell your products, how you treat your customers. Have consistency in messages fonts, color schemes. Get professional advice if you must but do it.

4. Know your competition: Your competitors will crush you if they get the chance, know them, and understand their plans, their customers, and their offer. Track, monitor their every move, anticipate their moves, it's a chess game, don't let the check mate you.

5. Turn your brand inside out: Look at what is working and retain, throw away what is not working, innovate, turn your brand younger by the years, extend your brand, give your customers new experiences and change the rules of the game. It's the only way out.

6. Create loyalty: People by nature want to be part of something larger than them. People need a hero. They hero worship anything bigger than them. Niche marketing is your best shot. It creates niches which eventually turn into small tribes. Tribal brands are worshiped by clique of people and guarded secretly.

7. Be a good brand: A good brand is consistent, gives clear messages to its customer. Provides details of its benefits. Its benefits include both the extrinsic and intrinsic of the brand. It caters for its customers both functionally and emotionally. A good brand keeps its promise

8. Give consistency in quality: Consistence should be all round. The product quality should be the same. A bottle of coke is the same whether in a store in Atlanta or hawker cart in Tajikistan. Quality of a brand is in the color scheme, the way the name is written. Consistency is part of the promise. Part of the offer. It reassures your customer of lifetime relationship.

9. Be distinct, relevant and memorable: Since you know your customers very well, then you know what they want, why they want it, and you will always be able to remain relevant. While your competitors are stuck in old ways, you become distinct, standing out. Have easy tags, lines that even kids can recall. Live memorably to live longer

10. Offer more than your competitors: This is the golden rule in marketing. Yes, with all the above then you will be offering more than your competitors.

By adhering to these ten tips in your branding, you will leap benefits by getting traffic and your marketing online efforts will start paying off.

Get more tips on blogging for profit at http://makeblogforprofit.blogspot.com/ and you can also visit the following blogs for other tips on online marketing: http://ptrptctips.blogspot.com/ and http://cashmoneylink.blogspot.com/ .

About the Author

Francis K Kamau has been in marketing for the last 12 years. He has experience ranging from advertisement research to New Product Development. He currently owns five blogs.