As a business blogger you must be having the desire to have many people like and come more times to your blog. You need to drive and maintain traffic. Traffic drives you. You also need to enjoy high search engine optimization. For you to achieve this, you must make your blog a brand. A brand so strong, that it will stand out against your competitors.
But how do you make your blog a brand? Many times people use the word brand without actually understanding what a brand mean. The marketers define a brand as:- * A name or a term * A sigh, symbol Thus a brand is a combination of a name, sign. A symbol well designed to enable identification and differentiation by the customers. Without a clear brand, your blog is a generic; your competition can attack you in ease. For your blog to get to the brand league, it must have what the marketers would call, the blog quality. This will bring your blogging ability out and make you succeed both in blogging and marketing online.
The blog quality is the ability of your blog to perform its function which includes retaining the visitors, reliability among other varied attributes. As a blogger, you need create a blog that will stand out as a brand. For your blog to become a brand it has to be maintained and protected, always remember a brand identifies you and so should be your blog.
Being a business blogger, you need a tool for the buyer as well as the sellers. For the buyers, your blog will help them in identification and elicits the perceived benefits. A brand is a promise to the buyers and your blog must be a promise to its visitors. It's a mark of quality and your blog must be a mark of quality.
To succeed in branding your blog must offer consistency, bundled benefits and it must never fail. Giving your blog a name and good colors is a good thing, but that does not make it a brand. For it to become a brand the blog must be more than just the name or symbol; it must capture the customer's preference/loyalty. Your blog must represent customer's perceptions, feelings, expectation and benefits of the product you are selling.
A branding expert suggests a brand reside in the mind of consumers and over time a brand develops good brand equity and so will be your blog.
As a brand your blog must develop a master plan based on its understanding of its primary customers, their needs and what drives them to buy from you. You as a blogger must understand what makes your customer tickle?
Your blog must deliver strength by:- * Relevance to its core customers * Uniqueness * Differentiation from its competitors and other bloggers
In summary, for your blog to become a brand, you must do the following: * Your blog must offer unique selling proposition and be different in solving your customers need. * Your blog must offer bundle of benefits to its core customers * Your blog must build its equality over time or it will lose relevancy and die. In short your blog must live, survive and conquer. Based on that, how is your blog doing to remain become or remain a brand? Always remember branding is about the customer's perception your offer. This perception is based on how satisfied the customer is.
Make it happen and enjoy repeat traffic to your blog. Get more tips on blogging for profit at http://makeblogforprofit.blogspot.com/ and you can also visit the following blogs for other tips on online marketing: http://ptrptctips.blogspot.com/ and http://cashmoneylink.blogspot.com/ .
About the Author
Francis Kamau has been in marketing for over 12 years, his experience in marketing spans over 30 countries in Africa and his specialization includes advertisement, market research, new product development among other areas. Currently he owns 5 blogs.
Friday, October 3, 2008
4 Genuine Methods For Starting A Home Business by Richard Larcombe
Starting a home business is becoming ever more popular. The reason? We can all do with some extra cash and the fast growing Internet is the place to provide you with a home business opportunity. With a little research you will be amazed at what you will find and the resources available.
One work at home opportunity is Affiliate marketing, for which there are thousands of products to promote. Individuals or companies are quite willing to pay handsome commissions for other people to promote products and services over the Internet. To make the most of this home business idea, you will need to carry out some research. The best way to start is to find a hungry market, then find a product to feed that market.
To ensure your home business idea is a success, follow these 4 genuine ways to promote your chosen product.
#1:Writing articles about the subject and submitting them to directories. You can write them yourself or pay someone to write your articles for you.
#2: Using a Squidoo lens to promote the product. This is like a single web page and is free to set up.
#3: Creating an Adwords campaign to promote the product. This is paid advertising, and if done correctly can be very lucrative.
#4: Creating a blog for example at Wordpress or Blogger and adding regular posts about the subject of your home business idea.
When starting a home business you have to build credibility, so that people who start to read your blogs or articles will begin to trust you if you have good content. Eventually they will buy from you. You don’t have to be an expert writer, as material for written information can be found on the Internet.
The good thing with articles and blogs are that the content is out there for a long time, so you can earn an income for months or even a year or two down the line. This can be a useful income stream for your home business idea.
Now to begin with you may think that this is beyond you, but with a bit of application and a will to succeed you might surpass yourself. Any home business opportunity does not require you to be a computer expert; so long as you have pc basic skills you can apply yourself and learn how to run a real home business.
Starting a home business is an ambition of many people, but not all are prepared to take action. If you need that of bit extra cash, then look for a home business idea online. Once you get started you can then start to build it into a home based business to give yourself a secure future.
About the Author
Get a free report and some great courses for starting a home business Also visit http://www.squidoo.com/pureprofits
One work at home opportunity is Affiliate marketing, for which there are thousands of products to promote. Individuals or companies are quite willing to pay handsome commissions for other people to promote products and services over the Internet. To make the most of this home business idea, you will need to carry out some research. The best way to start is to find a hungry market, then find a product to feed that market.
To ensure your home business idea is a success, follow these 4 genuine ways to promote your chosen product.
#1:Writing articles about the subject and submitting them to directories. You can write them yourself or pay someone to write your articles for you.
#2: Using a Squidoo lens to promote the product. This is like a single web page and is free to set up.
#3: Creating an Adwords campaign to promote the product. This is paid advertising, and if done correctly can be very lucrative.
#4: Creating a blog for example at Wordpress or Blogger and adding regular posts about the subject of your home business idea.
When starting a home business you have to build credibility, so that people who start to read your blogs or articles will begin to trust you if you have good content. Eventually they will buy from you. You don’t have to be an expert writer, as material for written information can be found on the Internet.
The good thing with articles and blogs are that the content is out there for a long time, so you can earn an income for months or even a year or two down the line. This can be a useful income stream for your home business idea.
Now to begin with you may think that this is beyond you, but with a bit of application and a will to succeed you might surpass yourself. Any home business opportunity does not require you to be a computer expert; so long as you have pc basic skills you can apply yourself and learn how to run a real home business.
Starting a home business is an ambition of many people, but not all are prepared to take action. If you need that of bit extra cash, then look for a home business idea online. Once you get started you can then start to build it into a home based business to give yourself a secure future.
About the Author
Get a free report and some great courses for starting a home business Also visit http://www.squidoo.com/pureprofits
LEARN HOW TO CREATE ADVERTS THAT WILL DRIVES TRAFFIC TO YOUR BLOG. PART 2 by Francis K. Kamau
I hope the first part of this article has been helpful. Now you can be able to ascertain whether your product is at introduction stage or not. For this part, I am going to write on the remaining three product’s life cycle, which is the growth stage, the mature stage and the decline stage. The Growth Stage: By this stage the market knows about your product and people have tried it and liked it. The stores are keeping your product enhancing your distribution. This stage is characterized by rapid market expansion. By now more and more customers are recruited. Customers make repeat purchase. At this stage, your product reaps massive benefits. The advertisement expenditure reduces and actually you start to realize the much desired results or profits. This continues until the mature stage sets in. This stage the advertisement should be geared towards, brand building, customer satisfaction and adverts that recognize the role your customers have played in growing your product. The Mature stage: At the mature stage everybody wants to get on board and reap the benefits. Your competition is coming up with substitutes. Other alternative solutions to the customers are competing with your product. Competition becomes horribly stiff. The number of your customers reduces. This is the point that what matters most is not the product but brand and how well you have been treating your customers. If they are unsatisfied they can punish you by taking the substitutes being offered by the competitors. This is the time for a new product. If you feel that your product has converted itself to a brand then it is time to extend. To survive you need what is called brand extension or innovate to new product. Extending your brand is rejuvenating and restarting the cycle. If a product in this stage is not rejuvenated at the mature stage, the products gets to homeward, decline sales decline and RIP. The advertisement in this stage should be about new ways of using the product and if you have an extension of the brand, you will need to talk about it.
For each advertisement that you come up with, one must understand the status on your product’s life cycle. This will give you the advertisement strategy. Your question of what you want the advertisement to do for you will be answered by the following answers: a) Inform/create awareness b) Building your brand c) Satisfying your target customers d) Introducing extension of the brand
If you understand your product life cycle then your advertisement campaigns will reap benefits for you business because they always be relevant to the product life cycle. Get product to sell at: http://cashmoneylink.blogspot.com, register for PTC at http://ptrptctips.blogspot.com or get blogging tips at http://makeblogforprofit.blogspot.com.
About the Author
Francis Kamau has been in marketing for over 12 years, his experience in marketing spans over 30 countries in Africa and his specialization includes advertisement, market research, new product development among other areas. Currently he owns 5 blogs.
For each advertisement that you come up with, one must understand the status on your product’s life cycle. This will give you the advertisement strategy. Your question of what you want the advertisement to do for you will be answered by the following answers: a) Inform/create awareness b) Building your brand c) Satisfying your target customers d) Introducing extension of the brand
If you understand your product life cycle then your advertisement campaigns will reap benefits for you business because they always be relevant to the product life cycle. Get product to sell at: http://cashmoneylink.blogspot.com, register for PTC at http://ptrptctips.blogspot.com or get blogging tips at http://makeblogforprofit.blogspot.com.
About the Author
Francis Kamau has been in marketing for over 12 years, his experience in marketing spans over 30 countries in Africa and his specialization includes advertisement, market research, new product development among other areas. Currently he owns 5 blogs.
LEARN HOW TO CREATE ADVERTS THAT WILL DRIVES TRAFFIC TO YOUR BLOG. PART 1 by Francis K. Kamau
Today one can have a blog without any hassle. Getting a blog is as easy as 123. If you want to get tips on how to get a blog of your own right now, visit: http://makeblogforprofit.blogspot.com. But that is not the end, one need traffic to get value from the blog. For one to drive traffic to their blog one must advertise. This cost money and in the long run if one does not get the amount of traffic expected then that is a loss and it mean more money.
The role of advertising is getting people to know about the existence of our products. Some of you could also be trying to refer; the point is we never rest. We try Google Adwords, and many other pay per click services. But after all is said and done, you need to understand what you want your advertisement to do.
Critical success factor in advertisement is to understand why you are advertising. So every time you are about to launch a new advert campaign and you are about to start checking the economic benefits of the keywords that you want to use, ask yourself this question, why are you advertising? This will tell you whether you want to inform about your new product, or you want to reinforce and already existing product or you want to rejuvenate a dwindling product.
Introduction to the Product Life Cycle Let’s first understand some basic factors about product and what the marketers call the product cycle. A product life cycle is like a human life cycle. We are conceived, born, we become teenagers.mature, get old and eventually die. Each one of us must go through this cycle. A product goes through a cycle too. Understanding your product’s life cycle will save you a lot of time and money as it will answer the question of why you are advertising.
The following is a product life cycle stages: 1. Introduction stage 2. Growth stage 3. Mature stage 4. Decline stage Introduction Stage: This is when a product has just been introduced to the market. Nobody knows about it and you as the marketer, the affiliate, the producer must educate the customers. The customer need to know the new product existence, this is called awareness creation. The customer need to be educated on the product uses, the benefits, why should they buy it, the pricing issues and where found, who is selling it.
The marketer needs to come up with a pull strategy this is to get people to try the new product this is by advertising the right message. The following is just a hypothetical introduction advert. The product initial message: “Introducing a revolutionary product that changes your hair from white to black by just adding it to you drinking water once daily. The products benefits are: “Now you do not have take that drive to the hairdresser and wait for eternity, just do it at home and if you don’t like the result change�. The price and the availability: “The new product has the right price for all of us, its cost is US$ 30 for a 30 days pack and it’s available in all supermarkets or you can order online at…�
But you will need to have had push strategy: this is about encouraging distributors and dealers to stock display and promotes the new product.
This stage of introduction calls for expensive advertisement budget and it does not benefit your product alone but the entire market for that product benefits, this means including your competitors. But eventfully the sales will start to grow. In the product cycle we will now be in the growth stage. This is the end of part one of this article, we continue with the other stages in part 2 of this article. You can visit the following sites and get free product to sell and free affiliate programs to register: http://cashmoneylink.blogspot.com and http://ptrptctips.blogspot.com .
About the Author
Francis Kamau has been in marketing for over 12 years, his experience in marketing spans over 30 countries in Africa and his specialization includes advertisement, market research, new product development among other areas. Currently he owns 5 blogs.
The role of advertising is getting people to know about the existence of our products. Some of you could also be trying to refer; the point is we never rest. We try Google Adwords, and many other pay per click services. But after all is said and done, you need to understand what you want your advertisement to do.
Critical success factor in advertisement is to understand why you are advertising. So every time you are about to launch a new advert campaign and you are about to start checking the economic benefits of the keywords that you want to use, ask yourself this question, why are you advertising? This will tell you whether you want to inform about your new product, or you want to reinforce and already existing product or you want to rejuvenate a dwindling product.
Introduction to the Product Life Cycle Let’s first understand some basic factors about product and what the marketers call the product cycle. A product life cycle is like a human life cycle. We are conceived, born, we become teenagers.mature, get old and eventually die. Each one of us must go through this cycle. A product goes through a cycle too. Understanding your product’s life cycle will save you a lot of time and money as it will answer the question of why you are advertising.
The following is a product life cycle stages: 1. Introduction stage 2. Growth stage 3. Mature stage 4. Decline stage Introduction Stage: This is when a product has just been introduced to the market. Nobody knows about it and you as the marketer, the affiliate, the producer must educate the customers. The customer need to know the new product existence, this is called awareness creation. The customer need to be educated on the product uses, the benefits, why should they buy it, the pricing issues and where found, who is selling it.
The marketer needs to come up with a pull strategy this is to get people to try the new product this is by advertising the right message. The following is just a hypothetical introduction advert. The product initial message: “Introducing a revolutionary product that changes your hair from white to black by just adding it to you drinking water once daily. The products benefits are: “Now you do not have take that drive to the hairdresser and wait for eternity, just do it at home and if you don’t like the result change�. The price and the availability: “The new product has the right price for all of us, its cost is US$ 30 for a 30 days pack and it’s available in all supermarkets or you can order online at…�
But you will need to have had push strategy: this is about encouraging distributors and dealers to stock display and promotes the new product.
This stage of introduction calls for expensive advertisement budget and it does not benefit your product alone but the entire market for that product benefits, this means including your competitors. But eventfully the sales will start to grow. In the product cycle we will now be in the growth stage. This is the end of part one of this article, we continue with the other stages in part 2 of this article. You can visit the following sites and get free product to sell and free affiliate programs to register: http://cashmoneylink.blogspot.com and http://ptrptctips.blogspot.com .
About the Author
Francis Kamau has been in marketing for over 12 years, his experience in marketing spans over 30 countries in Africa and his specialization includes advertisement, market research, new product development among other areas. Currently he owns 5 blogs.
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