LEARN HOW TO CREATE ADVERTS THAT WILL DRIVES TRAFFIC TO YOUR BLOG. PART 2 by Francis K. Kamau

I hope the first part of this article has been helpful. Now you can be able to ascertain whether your product is at introduction stage or not. For this part, I am going to write on the remaining three product’s life cycle, which is the growth stage, the mature stage and the decline stage. The Growth Stage: By this stage the market knows about your product and people have tried it and liked it. The stores are keeping your product enhancing your distribution. This stage is characterized by rapid market expansion. By now more and more customers are recruited. Customers make repeat purchase. At this stage, your product reaps massive benefits. The advertisement expenditure reduces and actually you start to realize the much desired results or profits. This continues until the mature stage sets in. This stage the advertisement should be geared towards, brand building, customer satisfaction and adverts that recognize the role your customers have played in growing your product. The Mature stage: At the mature stage everybody wants to get on board and reap the benefits. Your competition is coming up with substitutes. Other alternative solutions to the customers are competing with your product. Competition becomes horribly stiff. The number of your customers reduces. This is the point that what matters most is not the product but brand and how well you have been treating your customers. If they are unsatisfied they can punish you by taking the substitutes being offered by the competitors. This is the time for a new product. If you feel that your product has converted itself to a brand then it is time to extend. To survive you need what is called brand extension or innovate to new product. Extending your brand is rejuvenating and restarting the cycle. If a product in this stage is not rejuvenated at the mature stage, the products gets to homeward, decline sales decline and RIP. The advertisement in this stage should be about new ways of using the product and if you have an extension of the brand, you will need to talk about it.

For each advertisement that you come up with, one must understand the status on your product’s life cycle. This will give you the advertisement strategy. Your question of what you want the advertisement to do for you will be answered by the following answers: a) Inform/create awareness b) Building your brand c) Satisfying your target customers d) Introducing extension of the brand

If you understand your product life cycle then your advertisement campaigns will reap benefits for you business because they always be relevant to the product life cycle. Get product to sell at: http://cashmoneylink.blogspot.com, register for PTC at http://ptrptctips.blogspot.com or get blogging tips at http://makeblogforprofit.blogspot.com.

About the Author

Francis Kamau has been in marketing for over 12 years, his experience in marketing spans over 30 countries in Africa and his specialization includes advertisement, market research, new product development among other areas. Currently he owns 5 blogs.