How to drive massive sales by using market segmentation: By Francis K. Kamau.

Mass market is dead, people are no longer part of the one big family, but are members of small “tribes”. These “tribes” share a lot in common and it’s due to this that marketing has evolved from mass marketing to segment marketing.

Each of this “tribe” share similar psychographics and demographics. The global market which is what we serve online opened up geographical borders, making it hard for anyone who uses geographical segments to succeed. Thus the marketer is left with other demographics, psychographics, needs, and other segmentation criteria to succeed online.

With the customer having many options to get his /her needs satisfied and with a lot of product information allover the internet, you as the marketer must understand which “tribe” your customers come from and who they are. This process is what marketers call market segmentation.

Market segmentation is making of markets segments. A market segment is a group of people or organizations sharing some common attributes. These attributes could be demographics, i.e. similar race, come from the same geographical location, same age groups, and same social economics attributes. A market segment could be psychographics oriented i.e. similar lifestyles, values etc. A market segment could be based on needs, i.e. patients in a private hospital, passengers in a train, and football fans in a stadium.

In marketing segmentation you as a marketer must make sure that a market segment is homogeneous. This is within the segment and in their shared attribute (s).
But a market segment must be heterogeneous across different segments i.e. the football fans segment is different from the patient is a mental hospital, even if both segments could be shouting at the same time. This is because their motivation to shout is different between the football fans segment and the mental hospital patients segment.

Market segmentation therefore is a classification of your market into distinct segments having similar demographics, or psychographics or needs, or lifestyles, or purchasing patterns.

Market segmentation presents you with the “tribes” that your product fits best. These “tribes” are what marketers call market segments. A market segment consists of a group of customers who share a similar set of needs. As a marketer you must identify the most suitable segment for your products and services.

Unlike the mass market product, the market segment product is fine tuned to fit the profile of the intended segment. The marketing mix which includes the price, product, promotion, people and place must fit with the target market.

This way you will be able have niches that requires their own marketing strategies, marketing mix and a certain way of selling to them. This way, you will achieve your marketing efficacy that will improve you sales tremendously. This way your profit and overall customer satisfaction will improve for the better.
Get more tips on marketing online at http://cashmoneylink.blogspot.com/ . and you can also visit the following blogs for other tips on online marketing: http://ptrptctips.blogspot.com/ Plus you can also catch my other articles here at: http://onlinemarketing-articles.blogspot.com/ .
About the Author
Francis K. Kamau has been in market research for the last 12 years. He has managed market research project for market segmentation across many products, new product development, customer satisfaction, advertisement research among other research projects. He has 5 blogs to his name.

BECOME SCIENTIFIC IN YOUR ARTICLE MARKETING SKILLS

The aim of this site is to enable and to give tips to the online marketers who will use article marketing as a way of driving traffic to their sites. Your site is your online store. I would like to share my insights on things that have worked for me in my article writing. Ask yourself, whom I’m I writing for. Research is important, writing is both and art and a science. If you are writing about Health, read magazines, journals, to get the most recent information. First the title, it is very important that the title be a summary of what the body of the article is all about. Don’t forget to use relevant keywords on your title. I hope by now in your internet marketing you have a list of directories that publish articles. This is important because for your article to get noticed, Submission into as many article directories as possible is important. People always ask me what the right number of words in an article. There is no right number of words; however an article of less than 400 words is not an article. To be on the safe side let your article is between 400 words and 1000 words. If you have more information and you pass the 1000 mark, I would advice you to cut the article into two, and have part one and two, you are not writing a journal. Do not put so many links in your articles; otherwise it will look like it’s a billboard to the reader. Articles that describe a way of doing things i.e. how to; are better that the essay type, you are not teaching the readers you are giving them a solution. People in the internet business are always looking for better ways of doing something. Giving a summary at the end is a good writing skill. Lastly, always use the resource box to your advantage; it’s your brand, exploit everything. Remembers you are branding and marketing yourself with your article. Use your article as an ad. Submission to as many directories, magazines and papers as possible is equally important. If you do it right you will see results after about 10 online articles, your business will start to grow.