4 TIPS ON HOW TO SURVIVE THIS ECONOMIC MELTDOWN AND BECOME A WINNER.

With the current global economic meltdown, you need to do different things to remain profitable. We are all feeling the pinch and it is not about to go away. Right now you need to develop a strategy to stay afloat.

This time you need to pull that book you read about leadership in crisis time. If you have no such book them I will give you some ideas, which will save the day if well implemented. The economy is ducking and diving like a Spitfire plane under fire and in such a case, we need to know how to navigate through the enemy line.

You need to behave like a general during war; you need unquestionable loyalty from your troops. This can only be achieved if you have undisputed leadership quality to steer your men away from imminent danger. Here is the tool kit you need to do become that general:

Quality customer service:
Quality customer service should be inherent in you business, this is not time to start; you need to have started yesterday. I have always said that customer service is too big to be left to one department; it should be the motto and the mission of the entire business. Make sure that you dazzle and wow your customers to make them feel that you made that business for them; after all without them you have no business.

Strategic innovation: Think innovation, innovation. Look around you to identify unoccupied territories, unmet needs, segment the market further and further, listen to you customers more to find unmet needs. Remember you competitors at this time are trying to survive but you are innovating, putting you ahead of them.

Become the undisputed leader across the board: Command respect from foe and allies alike. You must be there to offer leadership services to you team. They are looking up at you to carry the day for them, so please do that without failing.

To prepare for what comes next: This could be the beginning of the storm and it could be far from being over. Save where you can, not by cutting the marketing budget, but by reducing waste. Lease don’t buy, because at the end of the day, you need to make quick decision and unnecessary assets will be wasting you time. Like a soldier travel light.
This way you make it through the night.

With the above tips, you will win the war without many casualties. You will have a more strong business after all these. This meltdown could be an opportunity to grow your business.

Become the business leader we want you to be, rise up to the occasion by using the tested toolkit provided.

MARKETING ONLINE - GET TRAFFIC TO YOUR BLOG FOREVER

As a business blogger you must be having the desire to have many people like and come more times to your blog. You need to drive and maintain traffic. Traffic drives you. You also need to enjoy high search engine optimization. For you to achieve this, you must make your blog a brand. A brand so strong, that it will stand out against your competitors.
But how do you make your blog a brand?
Many times people use the word brand without actually understanding what a brand mean. The marketers define a brand as:-
• A name or a term
• A sigh, symbol
Thus a brand is a combination of a name, sign. A symbol well designed to enable identification and differentiation by the customers. Without a clear brand, your blog is a generic; your competition can attack you in ease. For your blog to get to the brand league, it must have what the marketers would call, the blog quality. This will bring your blogging ability out and make you succeed both in blogging and marketing online.
The blog quality is the ability of your blog to perform its function which includes retaining the visitors, reliability among other varied attributes. As a blogger, you need create a blog that will stand out as a brand. For your blog to become a brand it has to be maintained and protected, always remember a brand identifies you and so should be your blog.
Being a business blogger, you need a tool for the buyer as well as the sellers. For the buyers, your blog will help them in identification and elicits the perceived benefits. A brand is a promise to the buyers and your blog must be a promise to its visitors. It's a mark of quality and your blog must be a mark of quality.
To succeed in branding your blog must offer consistency, bundled benefits and it must never fail. Giving your blog a name and good colors is a good thing, but that does not make it a brand. For it to become a brand the blog must be more than just the name or symbol; it must capture the customer's preference/loyalty. Your blog must represent customer's perceptions, feelings, expectation and benefits of the product you are selling.
A branding expert suggests a brand reside in the mind of consumers and over time a brand develops good brand equity and so will be your blog.
As a brand your blog must develop a master plan based on its understanding of its primary customers, their needs and what drives them to buy from you. You as a blogger must understand what makes your customer tickle?
Your blog must deliver strength by:-
• Relevance to its core customers.
• Uniqueness.
• Differentiation from its competitors and other bloggers.
In summary, for your blog to become a brand, you must do the following:
• Your blog must offer unique selling proposition and be different in solving your customers need.
• Your blog must offer many benefits to its core customers
• Your blog must build its equality over time or it will lose relevancy and die.
In short your blog must live, survive and conquer. Based on that, how is your blog doing to remain become or remain a brand? Always remember branding is about the customer's perception your offer. This perception is based on how satisfied the customer is.
Make it happen and enjoy repeat traffic to your blog.